Bosses of Mediaset and ProSieben hold 'constructive' talks – sources

BERLIN/MILAN (Reuters) – The bosses of Mediaset and ProSiebenSat.1 Media held what sources on both sides called constructive talks on Monday, in the first top-level meeting since the Italian broadcaster took a 15% stake in its German counterpart. Mediaset is seeking to persuade Munich-based ProSieben to join MediaForEurope, a Dutch holding company that it is creating as a vehicle for the European TV industry to consolidate and fight back against a viewer grab by U.S. streaming giants like Netflix and, coming soon, Disney+. ProSieben, however, sees little to be gained from cross-border integration and instead wants to explore ways to team up at the operational level.

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